Warehouse, Park City’s new hotspot for car enthusiasts - TownLift, Park City News

Michele Roepke Sep 5, 2024

The Warehouse, located on Park City's East Side. Photo: TownLift // Michele Roepke

PARK CITY, Utah — Warehouse Motor Club is a social club in Park City that offers a premier car ownership experience through world-class facilities, exclusive events, and thoughtful amenities.

Opened in January, Warehouse quickly filled Phase One and has begun accepting members for Phase Two. Co-founder and CEO Jake Wolf has been a driving force behind this unique community, which seems a perfect fit for Park City.

Jake Wolf, an avid car enthusiast who still drives the first car he ever bought, spent his formative years traveling to Park City with his family. Despite the snowy roads, he believed Park City’s connected community would embrace a club like Warehouse.

The facility provides members access to an exclusive fleet of cars, a rich program of events, and an immersive community that celebrates a shared passion for cars.

Ken Block, who called Park City home before his untimely death, has a car on display at Warehouse. Video clips of his career play on a loop, and his daughter Lia, who frequents the club, appreciates the tribute during breaks from her international motorsports career.

Members enjoy a full schedule of events, from Formula One watch parties to yoga classes, dining experiences, and simulator tournaments. Signature events offer once-in-a-lifetime curated adventures.

Warehouse’s success has inspired Wolf and his team to consider expanding the concept to other cities, including Denver, Boston, Miami, and New York.

Photos courtesy of Warehouse.

Contact: [email protected]

I've lived in Park City for 30 years but right off the starting line, my journalism professors expressed plaudits after class for writing more so about the small-town sports in the surrounding mountains than the urban updates they assigned. Therefore, I’m on par punning and penning Parkites' pastimes. Turning high and early through my career, I’ve worked communications for The Olympics, the Paralympics and the Special Olympics. Additionally, there's been National Geographic, Patagonia, NCAA, USA Nordic and the United States Library of Congress, so I guess you could say this ain't my first rodeo.